Groupon’s Blog – Featured Merchant: Meathead Movers
Written by: Tom M. Published: June 11, 2012
For ‘Families in Business Week’ (June 11-15), Groupon would like to highlight a duo of athletic brothers that have turned their high school part-time jobs into a nationally-recognized furniture moving champion (with the trophy room to prove it).
As high school athletes in Los Angeles, brothers Aaron and Evan Steed found work as independent furniture movers for $20 a day. Fifteen years later, the brothers turned their trade into California’s largest moving company, Meathead Movers.
While the Steeds had developed a number of referrals and positive customer reviews from existing clients, they decided to use Groupon to help expand their business and reach new customers. “As a marketing entrance strategy, Groupon is really a dream come true,” said Aaron, CEO of Meathead Movers. “Our expansion would not have been nearly the success it has without the market penetration Groupon provided.”
Customers of Meathead Movers typically overspend beyond the value of their Groupon deal and refer friends and family to the business. “We moved a Hollywood producer that saw our Groupon deal in his inbox, gave us a call, and has since recommended many of his coworkers and friends that are now regular customers,” said Evan Steed, CFO and COO of Meathead Movers.
The pair also uses Groupon to extend their busy season, putting them in control of their calendar with business generation in off-peak months. This gives Meathead Movers a chance to train additional staff before the summer moving season hits.
The Steeds now leave the heavy lifting to other local student-athletes, with plans to continue partnering with Groupon to further expand and meet demand.